Greater variability in judgments of the value of novel ideas

Nature Human Behaviour

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When consumer decisions are moral decisions

Journal of Consumer Psychology

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Refining and expanding application of Moral Foundations Theory

Journal of Consumer Psychology

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Bias in creative adoption decision points: why receivers hinder the creativity-innovation process

Research in the Sociology of Organizations

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How to build consensus around a new idea 

Harvard Business Review

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How to fight the bias against creativity

Contagious

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Why people reject creativity

Contagious

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Why we reject new ideas

Nautilus

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The fate of novel ideas

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