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Expertise
1
Overcome obstacles to innovation
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Predict and influence how people respond to new ideas
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Build consensus and garner support for new ideas
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Reduce rational and irrational decision barriers
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Design choice architecture against bias and error
2
Improve innovation culture and decisions
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Establish supportive cultures and contexts
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Identify, diagnose, and mitigate obstructive factors
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Improve how creators select which ideas to puruse
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Improve how evaluators select which ideas to support
3
Manage conflicts in decisions and values
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Analyze and mitigate conflict in decisions and valuations
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Help managers and firms navigate moral issues
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Assist message senders to connect with receiver morals
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Smooth moral conflicts and promote ethical behavior
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