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Expertise

1

Overcoming obstacles to innovation 

  • Predict and influence how people respond to new ideas

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  • Build consensus and garner support for new ideas

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  • Reduce rational and irrational decision barriers

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  • Design choice architecture against bias and error 

2

Improving creativity conditions and decisions

  • Establish supportive cultures and contexts

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  • Identify, diagnose, and mitigate obstructive factors

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  • Improve how creators select which ideas to puruse

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  • Improve how evaluators select which ideas to support 

3

Addressing morals in disagreements and decisions

  • Help manager and firms navigate moral issues

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  • Assist message senders to connect with receiver morals

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  • Smooth moral conflicts and promote ethical behavior 

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  • Highlight the often hidden role of morals in decisions

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